Advertising on Facebook can enthusiastically engage your audience to visit your website. You can promote your brands and products in numerous ways on this social media platform, depending on your requirements and convenience.
Different ad types have their features and benefit you in different ways, such as image ads, video ads, slideshow ads, etc. Similarly, one of the best ad formats can be carousel ads.
But,
What Are Carousel Ads?
An eye-catching format where you can line up to 10 images and videos to display in "Cards" form. Carousel advertisements are successful not just due to their ability to engage potential customers but because they provide ample space for showcasing products or elements of your brand narrative.
Since carousel ads can attract your audience, you should be aware of their dimensions to go ahead.
Now, let's focus on Facebook carousel ad specs which you must follow:
Image/Thumbnail size: 1,080 x 1,080 pixels
Image/Video aspect ratio: 1:1 (square)
Text: 125 characters
Headline: 40 characters
Link description: 20 characters
Number of cards: 2-10
Image file size: 30MB max
Video file size: 4GB max
Video length: Up to 240 minutes
But do you know how to create the best Facebook carousel ads even though your specs are accurate?
Set A Goal:
If you wish to grab traffic for your website, you must set a goal before you begin the process. The objective of your campaign is a particular outcome you aim to accomplish through its implementation. So keep your goal fix and start designing an eye-catching carousel ad campaign.
Product Highlight:
When launching a new product, employing carousel ads to showcase it can be a highly effective approach. This enables you to emphasize various aspects of the product, persuading potential buyers to make a purchase. You have the opportunity to feature a product description and even provide a usage guide to further entice customers.
Narrate A Story:
Narrating a story to your audience will encourage and motivate them to connect with the product or service you are willing to offer. Via carousel ad you can tell a story in a sequence of images and videos to grab more traffic on your website. The adaptability of these ads, coupled with the ability to incorporate multiple images, renders them perfectly suited for effective storytelling.
Host Product Tour:
Carousel ads are highly beneficial for presenting a single product, allowing you to utilize each card to display various features to potential customers. Moreover, the carousel ad format proves to be exceptionally valuable for software promotion. By leveraging these ads, you can offer a sneak peek into the user experience of your app, providing enticing insights for prospects.
Design How-To Ads:
If you aim to develop a brief yet impactful tutorial, a carousel proves to be an excellent choice for your ad campaign management. Each card in the carousel can present a step, facilitating users in swiftly understanding how to use the product. To enhance its effectiveness, consider showcasing a customer or influencer employing your product in a video, which adds a valuable bonus to the tutorial.
Link To Landing Page:
The effectiveness of ads significantly improves when they are interactive and direct users to specific destinations. With a carousel ad, you have the advantage of linking each card to a separate landing page, enabling you to conduct A/B tests and optimize your return on investment (ROI).
Add CTA Buttons:
Consider incorporating a Call-to-Action (CTA) button, although it's optional if you prefer a more minimalist appearance. However, having the CTA button is beneficial, especially when selling a product. Additionally, if needed, you can also include banners indicating "Sign Up Now" or "Contact Us For More" to further enhance the appeal of your offer.
You can also watch: PowerAdSpy - Best Facebook Ads Spy Tool
The Verdict:
So we hope the readers are now informative enough about Facebook carousel ad specs which can help them design the best and most eye-catching ad campaigns for their business.
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