eCommerce websites have been quite on the verge, where users from every corner can order/shop online. Even though this strategy is in trend for a long time, it became more convenient after Covid-19.
People started avoiding window shopping and preferred to do it online to buy stuff for their use. Hence, eCommerce businesses became pretty common with time. Marketers started running eCommerce ad campaigns to increase their website traffic.
Now, for marketers designing websites and running campaigns can be challenging. Hence, we will share some interesting eCommerce ad examples for viewers to witness to gather traffic on their website.
Let's begin:
Advil:
If readers really want to figure out about the ad humor, Advil can be an extensive example of the same. In this ad, Advil states how their products can be a relief under any circumstance. They preferred modern photography to invoke motivating messages to their viewers.
Apple:
The prime motive of Apple is to 'Think Different.' Steve Jobs used this slogan to inspire their viewers to be creative. In terms of technology and education, Apple's aim was to stand out and be the most innovative company. This ad actually connected people to challenge the status quo and follow their dreams.
Patagonia:
Numerous clothing brands have stepped up in the industry. But Patagonia, a durable brand focusing on designing outdoor clothes, has been on the verge for decades. Patagonia designed a series of ads where a man overcomes different adventures. In every ad, the situation changes where Patagonia jackets can be a solution. The underlying statement is that the company firmly supports its products and guarantees their excellence and dependability.
Dettol:
The most successful health and hygiene brand, Dettol, is known to every citizen! While promoting it, they launched an ad campaign with a slogan: " A handshake can be just as bad," which stated to have germ-free hands, as a normal handshake can be infectious! They used engaging visuals and designs while running the campaign.
Budweiser:
The famous beer brand Budweiser ran an eCommerce ad on Twitter with the hashtag "#yourstotake." They spread the buzz with their clients to leverage the taste of Budweiser beer. The campaign employed the hashtag with various indigenous components such as images, text, and emojis to infuse the initiative with a distinct character.
Ed’s Heinz:
The famous ketchup brand Heinz featured Ed Sheeran, one of the best British singers promoting their brand. In the ad, Ed is having dinner in a luxurious restaurant. As soon as the food arrived, the singer took out Heinz ketchup from his bag to add some extra finger-licking taste and flavor to his food.
Barner:
Barner is a spectacle brand that designs blue-light glasses to prevent you while working on screens for long hours. The advertisement highlights the way of life associated with utilizing digital devices and how it can impact one's vision. Furthermore, it communicates the brand's dedication to delivering top-notch products to consumers.
Now, let's focus on some intriguing strategies for designing eCommerce ads:
Referral Marketing:
Word-of-mouth marketing is also referral marketing, where people or marketers refer their brands without using paid or online ads. It can be an extremely influential advertising technique since individuals are often inclined to place more trust in recommendations from individuals within their social circles.
Building Community:
Community building involves cultivating a feeling of camaraderie and inclusion among your customers and audience and offering them a platform for active participation. It is particularly crucial for eCommerce enterprises, as virtual communities can foster a sense of affiliation and commitment among customers who have engaged with your brand.
Influencer Marketing:
Influencer marketing entails collaborating with industry-specific influencers to endorse your products or services. These influencers can vary in scale, ranging from nano influencers (with fewer than 10K followers) to mega macro-influencers (with over 1 million followers).
You can also watch: PowerAdSpy - Best Facebook Ads Spy Tool
The Verdict:
So we hope the readers understand how these eCommerce ad examples can be beneficial enough for eCommerce marketers to host successful and eye-catching ad campaigns for their viewers.